Last night I was reading through a forum topic in which affiliates and network marketers posted up their best domain names that they used.
Many of them were staggeringly bad.
Make It Verbal
For example, one affiliate who was promoting VWD’s e-lotto program, chose the domain www.vwd-e-lotto.co.uk.
Can you imagine saying that over the phone?
“Thats WWW dot V W D dash E dash lotto dot co dot UK.”
Very friendly. Grab a friend or family member and say your potential domain name — if they can’t remember it five minutes later or need you to say it more than once, it’s worthless.
Make It Memorable
I don’t know if there’s any official rule about this, but I’ve always stuck to the custom that brand names should, 99% of the time, be two or three syllables long. Almost every brand you can immediately think of will follow this rule (the only rulebreaker I can think of straight away is Coca-Cola).
Try to make a domain name thats short and snappy. Splurge.com would be better than splurgeapparel.com. Keep the domain ONE word if possible.
Make It Unique
Forget using keywords in your domain name if you want a successful, sticky website. You simply don’t see official sites called mcdonaldshamburgers.com or something like starbucks-coffee-house.com, because all thats necessary is the brand name itself.
Would ebay be as memorable if it was called ebayauctions.com?
Another common mistake is picking a domain name based around another brand or domain you may be promoting. For example, an Amazon affiliate may think that buy-amazon-products.com would be a great investment.
Wrong. If I’m searching for Amazon, I’m looking for Amazon’s website; I’m not generally going to care about some obscure results.
Make It Lazy
People are, in general, very lazy — and this applies tenfold online.
Imagine you had something in mind that you wanted to purchase online, and there were two websites offering the product. One was called smexywidgetsonline.com, and the other was quib.com.
Which are you more likely to type in?
Make It Simple
Not only are people lazy, but they’re not always geniuses either. Your hot idea for calling your domain name kwibu.com might sound pretty nifty, but if you were discussing the domain with a friend or colleague, could they go off and type it in correctly first time?
Kweebu, kwiboo, qwebo… how was it spelt again?
The verbal rule comes into play again here — you need to have a domain name that you can confidently tell people, and know that not only will they easily remember it, but they’ll have no problem typing it in.
If you liked this post, how about buying the author a nice cuppa tea? He's British after all. Spiffing.